Suitability form is a structured questionnaire used by producers and carriers to collect and document information needed to determine whether a life or annuity recommendation meets regulatory suitability or best-interest standards. Typical questions cover age, income, net worth, liquidity, tax status, investment experience, time horizon, risk tolerance, and existing assets and policies. The form may also ask about replacement activity, reasons for purchase, and understanding of product features and risks. A properly completed suitability form supports the producer's recommendation rationale and gives carriers the data needed for their own suitability reviews and audits.

Advisors complete suitability forms with clients as part of the application process, ensuring that responses are accurate, consistent, and clearly reflect the client's circumstances. Carriers may refuse to issue or may flag applications when suitability forms are incomplete, contradictory, or missing signatures. In regulatory exams or complaint investigations, suitability forms are key evidence of what the advisor knew and recommended at the time of sale. Advisors who take suitability forms seriously use them not only to satisfy compliance but also to guide meaningful conversations about goals and constraints. Understanding suitability forms helps advisors avoid check-the-box habits and instead document thoughtful, client-centered recommendations.