A free look is a contractual right allowing a policyowner to cancel a newly delivered policy within a specified number of days-often 10 to 30-and receive a full premium refund. Free-look periods are set by state law and policy terms. They protect consumers by enabling careful review of benefits,riders, and costs without long-term obligation.

Advisors explain free-look rights at delivery and calendar deadlines. If clients reconsider,cancellation within the window returns premiums. Clear expectations reduce complaints and ensure informed acceptance.