FINRA Rule 2210 governs broker-dealer communications with the public. It defines categories of communications (retail, correspondence, institutional), sets content standards (fair and balanced,no promissory language), and prescribes supervision, recordkeeping, and in limited cases, filing with FINRA Advertising Regulation department. For variable annuities, registered index-linked annuities, and other securities-related insurance products, Rule 2210 requires clear disclosure of risks, fees, surrender charges, and limitations. Firms must maintain approval workflows, principal sign-offs, and archives. The rule's purpose is investor protection: communications should help clients make informed decisions without being misled by selective performance or incomplete comparisons across products or riders.

Firms route brochures, web pages, emails, and seminar slides through 2210 workflows: principal approval, version control, and archives. Advisors use approved variable-annuity pieces that disclose fees, subaccount risk, surrender charges, and rider limitations. Marketing teams avoid promissory orcherry-picked performance. During audits, firms demonstrate 2210 compliance with content logs and supervisory procedures, reducing regulatory risk while delivering consistent, client-friendly explanations of complex products.