Case priority is the relative importance and urgency assigned to insurance applications within a BGA or carrier workflow based on factors such as face amount, client deadlines, medical status, replacement timing, or strategic relationships. High-priority cases may receive faster follow-up, senior underwriter attention, or escalated review to meet time-sensitive needs like pending business sales or loan closings. Establishing clear case-priority criteria helps organizations allocate limited underwriting and case-management resources efficiently while managing advisor and client expectations about turnaround times.

BGAs and carriers use case priority flags in their tracking systems, marking some files as urgent due to expiring deadlines, 1035 exchange windows, or client health concerns. Case managers communicate priority status to underwriters and new-business teams and may schedule proactive check-ins for key cases. Advisors are encouraged to explain genuine urgency clearly rather than labeling every case as critical. Understanding case priority allows advisors to work more effectively with BGAs and carriers, reserving escalations for situations where timing truly matters and planning ahead whenever possible.